Local Market Analysis

A Powerful Tool for Group Insurance Marketers

• The Local Market Analysis engine combines data from the Group Universe Report and Statistics Canada to produce market profiles for territories defined by Census Divisions (normally counties, districts or other defined groups of local municipalities).

• You define the territories to be analysed.
  • Group offices
  • Sales rep
  • Individual cities or groups of municipalities.

• Request a report on a single territory or a comprehensive breakdown of every province.

• Your custom report provides employer counts and revenue estimates by industry and by employer size.
  • Employers over 1,000 lives are excluded due to statistical limitations.

• Group Universe Report clients also receive a customized benchmark of your expected market share based on your provincial share within each employer size band.

• The service is also available to non insurance companies interested in the extent of group benefits within local markets.